Simplot Foods
Case Study
Social Media Management | Social Strategy Reels & TikToks | Blog Writing | Copywriting
About Simplot Foods: Simplot Foods is a manufacturer of an evolving portfolio foodservice products, including frozen and chilled potatoes, avocado, vegetables, grains, and fruits. Since bringing to market the first commercially viable frozen french fry in 1953, their focus has been to “find new ways to improve operator menus, reduce their labor and build their businesses.”
Our work with them: From June 2020 to February 2024, we created content for the Simplot Food Group. We started by writing the content for ebooks and blog posts for their target audience of restaurant owners, operators and chefs. In March of 2021, we took over management of their social media accounts. We developed a social media strategy, manage the monthly social media content, and write blog and e-book content — all keeping in mind the target audience.
The Copper & Heat team are terrific writers and content producers with culinary degrees and years of experience working inside high-end commercial kitchens.
They understand the industry—its pleasures and pains—as only insiders can. And they’re incredibly easy to work with: quick on the uptake, creative and utterly dependable.
You won't be disappointed.
